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Taxiphone Geneva x Catch Romand

High-Impact Regional TV Commercial Spec Spot
Taxiphone Geneva x Catch Romand (CARA TV Spec Campaign)
Cédric Bouchard
Production Window
2 Days
Location
Geneva, Switzerland
A high-octane local crossover commercial designed as a spec spot for regional television station CARAC TV. The campaign creatively merges the trusted, local reliability of Taxiphone Geneva with the electric, underground energy of Catch Romand (the Swiss-French pro wrestling promotion). The objective was to turn a routine taxi pickup into a dramatic, main-event wrestler entrance, bringing premium spectacle to a familiar local service.

A successful exercise in regional TV ad conceptualization and high-energy editing. The spot perfectly balances broadcast-ready visuals with raw, athletic intensity. By synchronizing gritty urban lighting with heavy-hitting sound design—blending ringside atmosphere with slick city transits—the project demonstrates the ability to create unforgettable pop-culture marketing for local businesses, tailored specifically for the CARAC TV audience profile.

  • Two contrasting wrestlers standing against a height-measurement backdrop
  • Wrestler entering a brightly lit arena with Taxiphone branding
  • Wrestlers competing inside a ring during the Taxiphone campaign
  • Wrestler standing over his opponent inside a branded arena
  • Wrestler wearing a red bandana against a neutral studio background
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